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Lead UX Design & Brand Strategy

Client
Aviva Solutions
Role
Community Lead UX Design & Strategy
Industry
Digital Agency
Date
2015 - ongoing

An advocate and ambassador for Design

Driving Design quality and building effective and creative relationships to ensure impact with our clients.

Attracting and recruiting talent for my team. Set and own UX & UI strategies for multiple B2C & B2B clients. Developing strategic & tactical plans for our clients. Owning the end-to-end user experience journey and translating it into UX architecture, visual design, and product experiences for Aviva Solutions and it's clients.

Aviva Mobile

Driving user experience design across the organization

Working with developers, business analysts, marketeers, and peers to achieve the best possible products in terms of design craftsmanship and process, while also staying as close to the set design visions as possible.

Aviva Brand

Aviva Brand

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Work experience

  1. 2025 - 2026

    • FNVUX Strategy & Design Lead

  2. 2024

  3. 2023

  4. 2022

    • Kruidvat UX Design Lead & DesignOps
    • SecurexUX Design
    • VU AmsterdamUX Design

  5. 2021

    • APS IT Diensten UX Research & Design
    • This is EindhovenUX Design
    • Vendit CryptoUX Design
    • Attipay CryptoArt Direction & UX Design

  6. 2020

    • BNG Bank UX Strategy & Design
    • BrunaUX Consultant
    • RBX ActiveArt Direction & UX Design

  7. 2019

    • BNG Bank UX Strategy & Design
    • Driestar HogeschoolUX Strategy & Design
    • SuzukiUX Strategy & Design

  8. 2018

    • SuzukiUX Strategy & Design
    • PlaisioUX Strategy & Design
    • Top EmployersUX Design

  9. 2017

    • KwantumUX Strategy & Design
    • PlaisioUX Strategy & Design
    • Mercury EcommerceArt Direction & UX Design

  10. 2016

    • Mercury EcommerceArt Direction & UX Design
    • Transport & Logistiek NederlandUX Design
    • KwantumUX Strategy & Design

  11. 2015

    • HomeFashion GroupUX Design
    • Aviva SolutionsArt Direction & UX Design
    • Rijnmond College Design & Gamification

  12. 2014

    • Life OnlineArt Direction & UX Design
    • Deli XL BidfoodArt Direction & Digital Design
    • Travel EssenceUX Design
    • StaatsloterijDigital Design

  13. 2013

    • NikkoDigital Design & App
    • KikkerDigital Design & App
    • Wijzer in GeldzakenArt Direction & UX Design
    • Donald DuckDigital Design & App

  14. 2012

    • NRV HolidayDigital Design
    • Wijzer in GeldzakenArt Direction & UX/UI Design
    • Eva SardiniaUX/UI Design

  15. 2011

    • Alta GeneticsUX/UI Design
    • PeakUX/UI Design
    • SCCLUX/UI Design
    • VASUX/UI Design

  16. 2010

    • NibroArt Direction & Design
    • EnecoArt Direction & Digital Design
    • CaiwayArt Direction & Design

  17. 2009

    • CaiwayArt Direction & Design
    • AvisArt Direction & Design
    • RabobankArt Direction, Gamification & Design

  18. 2008

    • CaiwayArt Direction & Design
    • SiemensDesign
    • KPNDigital Design
    • TristarUX/UI Design

  19. 2007

    • OxxioArt Direction & UX Design
    • Bureau SpoorbouwmeesterUX/UI Design
    • ProrailUI Design
    • Royal HaskoningUI Design

  20. 2006

    • OxxioArt Direction & UX Design
    • FrieslandbankUI Design
    • NIBCUI Design
    • Ministerie van Volksgezondheid, Welzijn & SportUI Design

  21. 2005

    • Hunter DouglasUI Design
    • TU DelftUI Design
    • Ministerie van Verkeer en WaterstaatUI Design

  22. 2004

    • De HypothekerUI Design
    • The Royal Academy of ArtArt Direction & Design
    • Giro 555UI Design

  23. 2003

    • Simmer BoardstyleDesign
    • KasanderfilmDigital Design
    • Rotterdam MarketingDesign
    • Stichting Buddy NetwerkArt Direction & Design