be humble
be vulnerable
be courageous
My key strengths are, critical thinking, storytelling, user experience design, visual design, writing, a strong understanding of interactive and strategic possibilities & getting things done!
be humble
Someone who thinks he knows it all is a liability. I have a low tolerance for ego and a love for simplicity. I am humble, I show empathy and I am curious, I engage with others from collaboration, my path to success.
be vulnerable
Vulnerability is an essential ingredient in any relationship. Being able to be vulnerable, is being able to lead and show empathy. Staying vulnerable is a risk I take to experience connection.
be courageous
Today, I will choose courage over comfort. I can’t make any promises for tomorrow, but today I will choose to be brave and show integrity. Choosing courage over comfort is showing my integrity.
I love flex thinking from strategy to creative to user experience to product & team. I am at my best connecting business, systems & people. I want a design to look good that translates your brand to a great user experience. I am the father of two, I love gardening and I live in a hamlet near Delft. I have a low tolerance for ego and a love for simplicity.
Want to talk growth, gardening or design?
Don't hesitate to get in touch.
Working alongside a wide range of clients, from crypto start-ups to established companies, my aim is always to be humble, be vulnerable and be courageous!
Work experience
2025 - 2026
- FNVUX Strategy & Design Lead
2024
- Sakura FinetekUX Strategy & Design
- GreenchoiceUX Design
- Aviva Solutions UX Community Lead
2023
2022
- Kruidvat UX Design Lead & DesignOps
- SecurexUX Design
- VU AmsterdamUX Design
2021
- APS IT Diensten UX Research & Design
- This is EindhovenUX Design
- Vendit CryptoUX Design
- Attipay CryptoArt Direction & UX Design
2020
- BNG Bank UX Strategy & Design
- BrunaUX Consultant
- RBX ActiveArt Direction & UX Design
2019
- BNG Bank UX Strategy & Design
- Driestar HogeschoolUX Strategy & Design
- SuzukiUX Strategy & Design
2018
- SuzukiUX Strategy & Design
- PlaisioUX Strategy & Design
- Top EmployersUX Design
2017
- KwantumUX Strategy & Design
- PlaisioUX Strategy & Design
- Mercury EcommerceArt Direction & UX Design
2016
- Mercury EcommerceArt Direction & UX Design
- Transport & Logistiek NederlandUX Design
- KwantumUX Strategy & Design
2015
- HomeFashion GroupUX Design
- Aviva SolutionsArt Direction & UX Design
- Rijnmond College Design & Gamification
2014
- Life OnlineArt Direction & UX Design
- Deli XL BidfoodArt Direction & Digital Design
- Travel EssenceUX Design
- StaatsloterijDigital Design
2013
- NikkoDigital Design & App
- KikkerDigital Design & App
- Wijzer in GeldzakenArt Direction & UX Design
- Donald DuckDigital Design & App
2012
- NRV HolidayDigital Design
- Wijzer in GeldzakenArt Direction & UX/UI Design
- Eva SardiniaUX/UI Design
2011
- Alta GeneticsUX/UI Design
- PeakUX/UI Design
- SCCLUX/UI Design
- VASUX/UI Design
2010
- NibroArt Direction & Design
- EnecoArt Direction & Digital Design
- CaiwayArt Direction & Design
2009
- CaiwayArt Direction & Design
- AvisArt Direction & Design
- RabobankArt Direction, Gamification & Design
2008
- CaiwayArt Direction & Design
- SiemensDesign
- KPNDigital Design
- TristarUX/UI Design
2007
- OxxioArt Direction & UX Design
- Bureau SpoorbouwmeesterUX/UI Design
- ProrailUI Design
- Royal HaskoningUI Design
2006
- OxxioArt Direction & UX Design
- FrieslandbankUI Design
- NIBCUI Design
- Ministerie van Volksgezondheid, Welzijn & SportUI Design
2005
- Hunter DouglasUI Design
- TU DelftUI Design
- Ministerie van Verkeer en WaterstaatUI Design
2004
- De HypothekerUI Design
- The Royal Academy of ArtArt Direction & Design
- Giro 555UI Design
2003
- Simmer BoardstyleDesign
- KasanderfilmDigital Design
- Rotterdam MarketingDesign
- Stichting Buddy NetwerkArt Direction & Design