A product designer with a focus on
 digital strategy, visual design & user experience.

More than 20 years of UX, Visual Design, and leading creative teams has made me who I am today. I have learned that a good designer needs three superpowers: be humble, be vulnerable, and be courageous. Behave authentically, and these superpowers are the compound interest for a more humane designed system. This is what I aim for.

I believe it is necessary because systems(tech/data) run the business -not people- people run the systems. As a designer, I connect business, systems, and people. I need to be fully aware of my superpowers to create better, more human-designed systems.

As a designer from the Netherlands. I believe simplicity is the key to great user experiences. I love creating digital products, design systems and design teams. Currently I am leading the design team at Aviva Solutions, a digital agency that helps organizations build and grow their success.