UX/Product Design Lead, Systems Thinker and Strategy-Driven AI Optimist

I build small design teams and systems that make complex products clear. Hands-on, often when the direction is still open.

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About me

Product Design

Every detail looks right, feels logical and moves the business forward.

Design Lead

Small teams, light process, systems that keep working without me at the table.

Strategic AI optimist

Research and data first. AI to go faster, never at the cost of quality.