Innovative recruitment Campaign
An Innovative Recruitment Campaign for Future Students
I led the creation of an extensive recruitment campaign for Rijnmond Lyceum, using the “Rijnmond Next Level” game to highlight the school’s innovative approach and appeal to prospective students.
To attract new students to Rijnmond Lyceum, a leading VMBO school known for its forward-thinking education, we developed a comprehensive recruitment campaign centered around “Rijnmond Next Level,” an interactive online game. This months-long campaign engaged 8th-grade students by showcasing various educational pathways, culminating in an open day that brought the experience to life.
