Awardwinning City Marketing Website
Client
Role
Industry
Date
A Personalized Platform for Engaging Visitors and Driving Local Impact
For Eindhoven’s visitors, students, and expats, we created an intuitive platform that connects each person to the heart of the city in a way that feels personal and easy to navigate.
Eindhoven365 needed a digital platform that would move beyond a one-size-fits-all approach to cater to specific user groups—tourists, students, and expats—each with unique needs and journeys. I helped translate insights from target groups into user journeys and design solutions that personalized the experience for each type of visitor. The result is a platform that successfully meets both user and business objectives, as evidenced by improved engagement metrics and a sharp rise in partner site traffic.
Translating Insights into UX Solutions
As a UX designer on this project, I took the lead in translating insights from Eindhoven365’s diverse target groups into structured customer journeys and interaction solutions. This began with analyzing user behavior, identifying specific pain points, and mapping key opportunities for each user group. We discovered, for instance, that the platform was often the first touchpoint after users encountered social media or search engine results, underscoring the need for clear guidance and intuitive next steps in each journey.
Understanding and Meeting Target Group Needs
thiseindhoven.com new platform is a powerful tool for personalized content, marketing automation, and e-commerce, effectively guiding users toward meaningful interactions with the city.
Work experience
2025 - 2026
FNV
UX Strategy & Design
2024
UX Strategy & Design
UX Design
UX Community Lead
2023
UX Design & DesignOps
Design System
UX Strategy & Art Direction
2022
Securex
VU Amsterdam
UX Design & DesignOps
UX Design
UX Design
2021
This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
Suzuki
UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
2018
Suzuki
Plaisio
Top Employers
UX Strategy & Design
UX Strategy & Design
UX Design
2017
Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
UX Strategy & Design
Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
UX Design
Art Direction & UX Design
Design & Gamification
2014
Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design
2013
Nikko
Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App
2012
NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
Art Direction & Design
Art Direction & Digital Design
Art Direction & Design
2009
Caiway
Avis
Rabobank
Art Direction & Design
Art Direction & Design
Art Direction, Gamification & Design
2008
Caiway
Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design