From Idea to Live Product, Designed and Built

Client
SkillHub.pm
Role
Founder
Product Design & Build
Industry
AI tools
Date
2026 - now

Designing a Product, Then Shipping It

SkillHub is my own product: a curated home for Claude skills and connectors, with starter kits for designers, product managers and developers. I designed it, built it with Claude Code as my development partner, and run it.

The first version went live in a week. Since then it has grown from a simple directory into 1,300+ reviewed skills, task-based starter kits and step-by-step workflows. Small team of one, sharp choices, a product that keeps growing.

SkillHub: frame, components and tokens

Closing the Gap Between Vision and Shipping

For most of my career, the work stopped at the handoff. Design in Figma, then wait for someone else to build it. With SkillHub I wanted to find out what happens when a designer owns the whole chain. I know CSS, not databases or deployment pipelines. What I did bring was years of product thinking: structuring information, scoping, deciding what to build and what to cut. That turned out to be exactly what building with AI requires. The clearer I framed a problem, the way I’d write a good design brief, the better the result. The first version, with a database, admin dashboard and automated content discovery, was live within a week.

SkillHub homepage

From Directory to Starter Kits

The first version was a directory you could search and filter. It worked, until it didn’t. As the catalogue grew past a thousand skills, browsing became the problem instead of the solution. Nobody wants to compare a thousand tools to find the five that matter. So I redesigned the product around the question people actually ask: what should I install for the work I do? Every skill is now reviewed, and the homepage starts with your role. Designers, product managers and developers each get short, ordered starter kits per task, from UX research to design systems.

Starter kits for designers

Workflows: Skills in the Right Order

Knowing which skills exist is one thing. Knowing how to combine them is where the value is. Workflows are recipes: skills and connectors in sequence, for real jobs like a design review, a weekly update or going from brand to polished UI. Each step explains what it does and why it comes next, so you can install the whole chain and run it. It’s the same thinking I apply to any design process: break the job down, put the steps in order, and make every step clear.

Claude workflows step by step

A Product That Grows Itself

I didn’t want a side project that dies the moment I stop feeding it. Automated jobs scan GitHub and package registries for new skills every week. New finds land in my admin dashboard, ready to review and approve. The catalogue grows without me hunting for entries. I curate, the system does the rest. Building SkillHub taught me that the technical part was never the hardest. Taste, focus and high agency were. And the hardest part comes after launch: getting the right people to find it.

Visit SkillHub.pm

Work experience

  1. 2026

  2. 2025 - 2026

    • FNVUX Strategy & Design Lead
  3. 2024

  4. 2023

  5. 2022

    • Kruidvat UX Design Lead & DesignOps
    • SecurexUX Design
    • VU AmsterdamUX Design
  6. 2021

    • APS IT Diensten UX Research & Design
    • This is EindhovenUX Design
    • Vendit CryptoUX Design
    • Attipay CryptoArt Direction & UX Design
  7. 2020

    • BNG Bank UX Strategy & Design
    • BrunaUX Consultant
    • RBX ActiveArt Direction & UX Design
  8. 2019

    • BNG Bank UX Strategy & Design
    • Driestar HogeschoolUX Strategy & Design
    • SuzukiUX Strategy & Design
  9. 2018

    • SuzukiUX Strategy & Design
    • PlaisioUX Strategy & Design
    • Top EmployersUX Design
  10. 2017

    • KwantumUX Strategy & Design
    • PlaisioUX Strategy & Design
    • Mercury EcommerceArt Direction & UX Design
  11. 2016

    • Mercury EcommerceArt Direction & UX Design
    • Transport & Logistiek NederlandUX Design
    • KwantumUX Strategy & Design
  12. 2015

    • HomeFashion GroupUX Design
    • Aviva SolutionsArt Direction & UX Design
    • Rijnmond College Design & Gamification
  13. 2014

    • Life OnlineArt Direction & UX Design
    • Deli XL BidfoodArt Direction & Digital Design
    • Travel EssenceUX Design
    • StaatsloterijDigital Design
  14. 2013

    • NikkoDigital Design & App
    • KikkerDigital Design & App
    • Wijzer in GeldzakenArt Direction & UX Design
    • Donald DuckDigital Design & App
  15. 2012

    • NRV HolidayDigital Design
    • Wijzer in GeldzakenArt Direction & UX/UI Design
    • Eva SardiniaUX/UI Design
  16. 2011

    • Alta GeneticsUX/UI Design
    • PeakUX/UI Design
    • SCCLUX/UI Design
    • VASUX/UI Design
  17. 2010

    • NibroArt Direction & Design
    • EnecoArt Direction & Digital Design
    • CaiwayArt Direction & Design
  18. 2009

    • CaiwayArt Direction & Design
    • AvisArt Direction & Design
    • RabobankArt Direction, Gamification & Design
  19. 2008

    • CaiwayArt Direction & Design
    • SiemensDesign
    • KPNDigital Design
    • TristarUX/UI Design
  20. 2007

    • OxxioArt Direction & UX Design
    • Bureau SpoorbouwmeesterUX/UI Design
    • ProrailUI Design
    • Royal HaskoningUI Design
  21. 2006

    • OxxioArt Direction & UX Design
    • FrieslandbankUI Design
    • NIBCUI Design
    • Ministerie van Volksgezondheid, Welzijn & SportUI Design
  22. 2005

    • Hunter DouglasUI Design
    • TU DelftUI Design
    • Ministerie van Verkeer en WaterstaatUI Design
  23. 2004

    • De HypothekerUI Design
    • The Royal Academy of ArtArt Direction & Design
    • Giro 555UI Design
  24. 2003

    • Simmer BoardstyleDesign
    • KasanderfilmDigital Design
    • Rotterdam MarketingDesign
    • Stichting Buddy NetwerkArt Direction & Design