A Bank Portal Everyone Understands
Client
Role
Industry
Date
From Complexity to Clarity
For BNG Bank's Customer Portal, I translated customer research into three design principles — relevance, simplicity, clarity — and a task-focused, WCAG-accessible experience. Small team, sharp choices, big impact on how customers experience their bank.
Through customer research, we discovered that users wanted more control and insight, which led to three design principles: relevance, simplicity, and clarity. We simplified the information structure by eliminating unnecessary content and complexity, resulting in a task-focused, clear user experience. Additionally, the newly developed design system provided structure and consistency, allowing for quick implementation of improvements.
Putting users first
From the start, we conducted in-depth customer research to understand pain points and needs. Our findings were clear—users wanted more control and efficiency when managing their banking services. This human-first approach led us to define three core design principles: relevance, simplicity, and clarity. We drastically reduced content clutter, removed unnecessary jargon, and restructured complex workflows. This shift in focus resulted in a streamlined user experience where only the most essential information was displayed, empowering users to take charge.
Empowering administrators
One major improvement was addressing the needs of customer administrators—employees responsible for managing user rights within the client portal. Previously, they were overly reliant on BNG Bank for many administrative tasks. By shifting control to these administrators, they could now manage teams, roles, and responsibilities independently. This change not only lightened their workload but also laid the foundation for a portal that provided clear insights into purchased products, loans, and user authorizations.
Crafting a Task-Driven Experience
To ensure a calm and focused user experience, we maintained a limited color palette and clear navigation cues. Every interaction was thoughtfully designed to help users know exactly where they were and what their next step should be. With accessible language, clean typography, and compliance with WCAG standards, we created a portal that felt intuitive and inclusive. The design system we developed became a valuable tool for continuous improvement, making future iterations faster and more efficient.
Personal reflection
This experience underscored for me the importance of designing with empathy. Every feature we implemented needed to align with the real needs of the users, creating a system where financial management became more accessible, clear, and empowering. For me, this project was a powerful demonstration of how thoughtful design can truly make a social impact by simplifying complex systems and making them more intuitive for everyone. The sense of satisfaction in seeing users empowered, combined with the efficiency gains for the bank, confirmed how design has the potential to not only improve technology but also make a real difference in people’s lives.
Work experience
2025 - 2026
FNV
UX Strategy & Design
2024
UX Strategy & Design
UX Design
UX Community Lead
2023
UX Design & DesignOps
Design System
UX Strategy & Art Direction
2022
Securex
VU Amsterdam
UX Design & DesignOps
UX Design
UX Design
2021
This is Eindhoven
Vendit Crypto
Attipay Crypto
UX Research & Design
UX Design
UX Design
Art Direction & UX Design
2020
Bruna
RBX Active
UX Strategy & Design
UX Consultant
Art Direction & UX Design
2019
Driestar Hogeschool
Suzuki
UX Strategy & Design
UX Strategy & Design
UX Strategy & Design
2018
Suzuki
Plaisio
Top Employers
UX Strategy & Design
UX Strategy & Design
UX Design
2017
Kwantum
Plaisio
Mercury Ecommerce
UX Strategy & Design
UX Strategy & Design
Art Direction & UX Design
2016
Mercury Ecommerce
Transport & Logistiek Nederland
Kwantum
Art Direction & UX Design
UX Design
UX Strategy & Design
2015
UX Design
Art Direction & UX Design
Design & Gamification
2014
Life Online
Deli XL Bidfood
Travel Essence
Staatsloterij
Art Direction & UX Design
Art Direction & Digital Design
UX Design
Digital Design
2013
Nikko
Kikker
Wijzer in Geldzaken
Donald Duck
Digital Design & App
Digital Design & App
Art Direction & UX Design
Digital Design & App
2012
NRV Holiday
Wijzer in Geldzaken
Eva Sardinia
Digital Design
Art Direction & UX/UI Design
UX/UI Design
2011
Alta Genetics
Peak
SCCL
VAS
UX/UI Design
UX/UI Design
UX/UI Design
UX/UI Design
2010
Nibro
Eneco
Caiway
Art Direction & Design
Art Direction & Digital Design
Art Direction & Design
2009
Caiway
Avis
Rabobank
Art Direction & Design
Art Direction & Design
Art Direction, Gamification & Design
2008
Caiway
Siemens
KPN
Tristar
Art Direction & Design
Design
Digital Design
UX/UI Design
2007
Oxxio
Bureau Spoorbouwmeester
Prorail
Royal Haskoning
Art Direction & UX Design
UX/UI Design
UI Design
UI Design
2006
Oxxio
Frieslandbank
NIBC
Ministerie van Volksgezondheid, Welzijn & Sport
Art Direction & UX Design
UI Design
UI Design
UI Design
2005
Hunter Douglas
TU Delft
Ministerie van Verkeer en Waterstaat
UI Design
UI Design
UI Design
2004
De Hypotheker
The Royal Academy of Art
Giro 555
UI Design
Art Direction & Design
UI Design
2003
Simmer Boardstyle
Kasanderfilm
Rotterdam Marketing
Stichting Buddy Netwerk
Design
Digital Design
Design
Art Direction & Design