Rebranding a digital presence
Design Direction for Human Banking
For DHB Bank, it was clear that the issue of ‘financial trust’ needed to be drastically improved to offer a better user experience during the acquisition phase.
The website played a crucial role in this, and it was important that good user flows would also lead to better insights. A lot of unnecessary information had to be reduced through clear and quick, step-by-step revelations in the journeys.
The renewed identity was essential in improving the user experience, making financial information, product details, and services more intuitive and accessible.
