Strengthen Suzuki's proposition
Improving the passenger's journey
I conducted customer research through interviews and usability tests with various Suzuki dealers. These insights were transformed into UX concepts aligned with user needs.
Suzuki may not be the priciest car brand, but it delivers exceptional value for money. Our redesign goal was to avoid a budget look while elevating the experience, aligning it more closely with the expectations of Suzuki dealers, the brand itself, and Suzuki drivers.
Redefining the Experience: A Full Visual and Functional Redesign
An additional challenge: everything had to fit within the new visualand brand identity. Current webparts and ofcourse all new features. This required a different way of implementing. We couldn’t start with a minimum viable product, a complete overhaul was a necissity.
